Founder of ADSRUNNER · Growth operator

Aclickhasaprice.Acustomerhasachoice.

I've spent my career at the point where attention becomes a decision and a decision becomes a customer. I founded ADSRUNNER to make more of those decisions understandable, measurable, and valuable to the business.

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$200M+
Ad spend under management: $60M+
Managed hands-on: 50+
Industries learned from: 12
Years in paid growth

How I got here

I didn't plan a career in advertising. I fell into it, became fascinated by the connection between a message and a decision, and never really stopped looking. Why does one person act while another scrolls past? What turns attention into trust, and trust into a customer?

The longer I worked in paid media, the less I saw it as a media problem. A campaign can look healthy while the business underneath it is standing still. The audience may be wrong. The offer may be weak. The economics may not hold. Or the journey after the click may simply ask too much.

That changed the questions I asked. Not just, “How do we get more traffic?” but, “Who are we trying to reach, what do they need to understand, and what is each new customer actually worth?” The dashboard is useful. It is not the final answer.

In 2021, I founded ADSRUNNER because I wanted to build that way of thinking into an agency: strategy and execution in the same room, experienced people close to the work, and technology making the reasoning clearer rather than hiding it.

Twelve years in, I don't believe the future of growth is less human. I believe AI and better technology can give us more time to understand people, question the numbers, and make each decision with a reason behind it. That is the future I am building ADSRUNNER toward.

Sam

Founder, ADSRUNNER

Why I built ADSRUNNER

Better technology should make the thinking clearer.

ADSRUNNER is how I am turning years of experience into something larger than any one person. We are building proprietary technology, using AI to carry more of the analysis and repetitive work, and combining it with judgment earned across our team and patterns seen across millions of dollars in ad spend. The aim is to understand every click in context, trace every decision back to a reason, and give clients a clear view of not only what changed, but why.

Experience built into the system
Every decision has a reason
Visibility without the black box

Explore ADSRUNNER →

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The agency of the future should not ask you to choose between human judgment and better technology. You should have both.

The agency I believe in

More reach can make a weak strategy more expensive. Relevance decides whether scale has somewhere useful to go.

How I lead the work

Principles shaped by the work.

01Let the data disagree.

Data is most useful when it tells us something we did not expect. Server-side tracking, explicit attribution assumptions, incrementality testing, and margin-aware reporting give the team better evidence to work from, not a prettier dashboard.

02Relevance before reach.

Reach is easy to buy. Relevance comes from a clear ICP, the customer's level of awareness, the demand already present, and a message that meets them there. Scale only helps when those pieces agree.

03Scale what earns it.

Scale should follow evidence, not ambition alone. Across monthly budgets from $50k to $5M, marginal CAC, cohort LTV, contribution margin, and payback period help define how far spend can move while growth still creates value.

04Follow the whole journey.

A click is a transition, not an outcome. The offer, landing page, conversion rate, and follow-up shape the journey. Where relevant, AOV and retention help determine whether acquired attention becomes a valuable customer.

05Make learning repeatable.

The strongest teams turn individual insight into shared practice. Clear test design, regular postmortems, documented decisions, and honest feedback loops mean each lesson can improve the next account, not disappear with the person who learned it.

The work, in their words

Different businesses, different challenges. The common thread is work that stays close to the team, the customer, and the commercial goal.

“During the 8 years that our company has been promoting itself on the Internet, we have interacted with dozens of self-professed experts in paid digital advertising. Some of them did a good job, and some of them did a great job. None, however, was as competent, easy to work with, and as accommodating as Sam. Final thoughts: I wish I had met him 8 years ago.”
Eric FishmanMONQ

“Sam was a major asset to our marketing team and really helped us generate more leads. I highly recommend him to any company who feels their past agency experiences have fallen short or are not hitting their goals. He was very knowledgeable and prepared a marketing strategy that was tailored to meet my company's needs. I recommend working with Sam.”
ChaïmVortexa

“Partnering with Sam to architect a customer acquisition strategy was a tour-de-force in professional consultation. He seamlessly blends an informal style with a no-nonsense, highly proficient approach. His substantial experience became evident as he unveiled compelling insights that truly broadened our business perspective.”
GhaderiFL Group

“ADSRUNNER has been incredible to work with, integrating all the digital platforms quickly and growing efficiently within our business objectives. Sam has been wonderful to work with, almost as a seamless member of our in-house team. He has a keen understanding of the balance of delivering a premium consumer brand's USPs and values through the content and media whilst driving commercial growth targets across the various channels.”
Joanna DaiDAI

“I cannot emphasize enough how impactful Sam has been to our organization. His expertise has been instrumental in our company's successful journey, and his role as Paid Acquisition lead has revolutionized the way we approach our growth strategies. It was undeniably a great decision to have him on board, and his exceptional contributions will undoubtedly leave a long-lasting impact on our organization.”
FredericFinancialDocs

“Sam is extremely knowledgeable and very professional. You can tell he lives and breathes ads, and knows exactly what he's talking about. If you're grappling with scaling your online business, trust in Sam. He won't just offer solutions; he'll introduce innovative strategies you haven't even thought of. For those seeking growth, Sam is a game-changer.”
Ali HHome Looks

Writing

The questions behind the numbers.

I write about audience, budget, measurement, and the decisions between a click and a customer. Less commentary on the latest tactic, more thinking you can use.

Notes from the work

Read all writing →

Something worth carrying into the work.

Occasional notes on attention, judgment, and the decisions behind growth. Written when there is something useful to see differently.

Contact

Where is growth getting stuck?

If your growth has stalled, your media and business numbers disagree, or you are deciding where to invest next, tell me what you are seeing. I read every message myself.

LinkedIn @mrsamnouri @mrsamnouri

Tell me where the problem starts